Major DTH Shift to Southern Hemisphere

August 28, 2013 | By More

NSR’s Global Direct-to-Home (DTH) Markets, 6th Edition analyzes a rapidly changing industry that is diverging from one with growth centered around North America and Western Europe to one where growth will come from the developing parts of the world. With India already at 1 million gross DTH additions per month, and countries like Indonesia and Nigeria growing exponentially faster than the developed world, the greenest pastures are South of the Equator.

Satellite TV DTH

However, the DTH industry’s growth is not limited to subscribers.  DTH channels are expected to increase significantly by 2022, with High-Definition (HD) comprising over 1/3 of all new channels; more than doubling in the process. As HD continues to be the new norm for sports and movies, these channels will exceed the current boundaries of developed economies, and growth will be experienced in every region in the world.  Beyond HD, a battle is brewing between 3D and Ultra HD (UHD or 4K) channels.  By 2022, NSR projects that UHD or 4K will comfortably exceed 3D channels, becoming the new standard for the most premium content.

Global Direct-to-Home (DTH) Market to Grow to $134.4 Billion by 2022

NSR expects the DTH and satellite pay-TV industry to remain healthy – with 313 million subscribers and $134.4 Billion in subscription revenues by 2022.  Emerging economies south of the equator will fuel growth going forward, as the industry continues to move towards more channels, higher resolutions, and increased requirements for satellite capacity.

NSR DTH report edition 6


“While revenues will still be concentrated in established economies, the major source of new subscriber, and revenue growth, will come from the southern hemisphere – with India, Indonesia, and Sub-Saharan Africa leading the way.”

Report author and NSR analyst, Blaine Curcio.


Download Report Sample

NSR’s Global Direct-to-Home (DTH) Markets, 6th Edition provides industry-leading analysis and comprehensive research on all aspects relating to the DTH industry. With country-level data taken provided in 10 regional analyses wrapped into a global summary, the report provides forecasts from 2012-2022, broken down by financial metrics, subscribers, channel numbers, and transponders. Giving insights on major satellite operators and DTH platforms in each region, as well as key macroeconomic trends, the report goes beyond the forecasts to paint the entire DTH landscape.

Download (PDF, 420KB)

Global Direct-to-Home (DTH) Markets, 6th Edition is a multi-client report now available from NSR. For additional information on this report, including a full table of contents, list of exhibits, and executive summary, please visit, or call NSR at 302-295-4981.

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Blaine Curcio

About the Author ()

Mr. Curcio joined NSR in 2012, following a position as a project manager in Shenzhen, China. His prior industry experience includes a role at SES (Den Haag Office) as a strategic marketing intern during summer 2010, where he helped develop a strategy to increase their share-of-wallet with key Europe-based customers. His consulting experience also includes having conducted a market-entry strategy project for SGS International aiding their entry into Mainland China. Blaine speaks English, Italian, Chinese and Spanish. He obtained a Bachelor’s Degree in International Business from Illinois State University.

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